Thinking Customer Engagement strategically.
Building sustainable customer relationships.
I support companies in shaping customer relationships effectively throughout the entire customer lifecycle – with a clear strategy, strong CRM expertise and the targeted use of modern marketing technologies.
Over 35 years of experience in CRM, customer engagement and digital customer communication.
Holistic Customer Engagement
Successful customer engagement emerges where strategy, technology and operational execution come together. This is exactly where I support my clients – from strategic planning to the implementation of concrete, measurable and sustainable solutions.
- Customer Engagement & Customer Experience
- CRM strategies and customer-centric systems
- Digital transformation in marketing, sales and service
- Personalized, cross-media customer communication
- Marketing automation and marketing cloud solutions
My approach
In CRM and customer engagement projects, I combine IT expertise with marketing, sales and service know-how from a single source. My focus is on client-specific solutions that integrate seamlessly into existing organizations and deliver real business value.
Cross-media and consistently personalized measures along the customer lifecycle ensure an optimal customer lifetime value and a sustainable return on investment.
Selligent Marketing Cloud
I advise companies on the implementation, configuration and ongoing development of the Selligent Marketing Cloud. With more than 13 years of experience, I support marketing and CRM teams in successfully delivering personalised and automated customer communications.
My focus is on practical setups, clearly defined use cases and seamless integration into existing marketing, sales and CRM environments.
Why work with me
- Over 35 years of experience in developing customer-centric systems
- 13 years of hands-on experience with Selligent
- Extensive project experience in the media industry
- Many years of experience in selling marketing services and cloud-based CRM solutions
- Specialized in customer engagement and cross-media communication since 2013
My clients value the combination of technical depth, strategic understanding and hands-on implementation.
Collaboration
If you want to strategically develop customer relationships, leverage digital potential and measurably improve customer engagement, I would be happy to support you – from the initial idea to successful implementation.
The easiest way to get in touch for an initial conversation is via my LinkedIn profile.