About me
I support companies in building sustainable customer relationships and successfully developing them throughout the entire customer lifecycle. The focus of my work is on Customer Engagement, CRM, and the effective use of digital and interactive marketing technologies.
Over 35 years of project experience in CRM, customer engagement and cross-media customer communication – with a strong focus on the media industry.
What I do
With my extensive experience, I support my clients in all phases of customer management – from strategic planning to the operational implementation of concrete applications and measures.
- Customer Engagement & Customer Experience
- CRM and customer-centric systems
- Digital transformation in marketing, sales and service
- Personalized customer communication
- Marketing automation
I combine IT expertise with marketing, sales and service know-how from a single source – for both digital and print media.
My approach
My focus is on client-specific implementation of practical applications using modern marketing cloud tools. Cross-channel and consistently personalized measures along the customer lifecycle ensure optimal customer lifetime value and a sustainable return on investment.
Professional background
- Over 35 years of experience in software development for customer-oriented systems
- Over 35 years of experience in the media industry
- 10 years of experience in sales of marketing services and cloud-based CRM systems
- Head of Customer Engagement since 2013
- Specialized in cross-media customer communication across the entire customer lifecycle
My clients value the combination of technical depth, strategic insight and hands-on implementation.
Working together
If you want to strategically develop customer relationships, leverage digital potential and measurably improve customer engagement, I am happy to support you – from the initial idea to successful implementation.
For an initial exchange or to get in touch, the easiest way to reach me is via my LinkedIn profile.